AI Customer Retention · RM Copilot
RetentionCopilot AI reads the everyday signals in a customer's banking activity — a stopped salary, a shrinking balance, money moving to another bank — and ranks the customers a relationship manager should attend to first. For each one, it explains why the risk is rising and recommends a specific retention action to review.
What the copilot does
Every customer is scored on churn risk, relationship value, and urgency, then ranked by a single retention-priority score. The book is ordered so the highest-value customers with the clearest warning signs rise to the top of the list.
Each score is broken down into the signals behind it — the salary that stopped, the balance that fell, the card that has gone quiet. The reasoning is visible, so a manager can judge it rather than trust a number on faith.
For each customer the copilot drafts a retention action matched to the cause — a call, an offer, a service fix — with talking points the manager can adapt. Every draft is a starting point for a person to review, not a decision to send.
The retention loop
Retention is not a single moment. It is a loop a bank runs continuously — and small gains at each step carry forward to the next.
Quiet changes in behaviour are caught while there is still time to act on them.
The right manager reaches the right customer with context, before the relationship cools.
More at-risk customers stay, and stay engaged, because the outreach fits the cause.
Retained relationships deepen over time, lifting the value of the book the loop feeds back into.
What this MVP demonstrates
Early warning
A deterministic scoring engine reads 120 synthetic customer profiles and flags rising churn risk from real behavioural signals — not after the customer has already gone.
Explainability
Scores are built from named drivers a manager can read and challenge. The model supports the decision; it does not hide it.
Actionability
Each customer comes with a recommended retention action and talking points, so the work moves from knowing to doing within the same screen.
RM productivity
A ranked, explained book lets a relationship manager start the week with the few conversations most likely to protect the most value.
Start here
The dashboard opens on Sara Al-Rashid's Priority Banking book, ordered so the most important conversation sits at the top.