Year in review · 2025

2026 Strategic Outlook

Based on the full 2025 operating year.

The year in numbers

2025, weighted

Priority

Top moves for 2026

Recommendations · Pricing

Restore margins to target

Items whose full-year margin fell at least five points below their day-zero target. Each proposed price restores the original margin at the year-end cost.

Recommendations · Menu rationalization

Retire or reposition the dead weight

Items that spent half the year or more in the Dog quadrant. Healthy-margin items are repositioned; weak-margin items are retired.

Recommendations · Procurement

Hedge the cost exposure

Commodities that moved against the menu through 2025. Hedge or diversify the exposure before the same move repeats in 2026.

Recommendations · Menu engineering

Protect, promote, re-margin

Each item's dominant 2025 quadrant, grouped into one move per quadrant — guard the Stars, promote the Puzzles, re-margin the Cash Cows.

Recommendations · Seasonal planning

Plan the 2026 feature calendar

Where 2025 demand showed a strong seasonal lift. Build the winter, summer, and Ramadan features around the dishes that already move with the season.